Business of Cannabis Certificate

Q. Why Should I Enroll?

A. 90% OF BUSINESSES FAIL.

Whether you're launching a new Business, creating a product line, or strategizing the next phase of your existing business, its critical to learn the best practices of successful CEO's. Learning Branding, Marketing, Finance, Team Building, Time Management, Organizational Structure, and more, will prepare you to seize opportunities, and most importantly, sustain business success. This program will prepare you and your family to build wealth for generations.

ONLINE PROGRAM STRUCTURE:

Program Length: 4-Weeks(Self-paced)

Course Description:  This is a four week, self- guided course, designed for participant looking to start, operate and grow a new business.  During the four week period you can access the 12 sessions of the course as often as you like, as needed, at your convenience.  This 12-Session Course was developed for Green Leaf University by Laurana Edwards, Business Consultant and Thought Leader.

 Module 1-4 : The Blueprint 101 

• Intro to the Greenrush
• Sectors in the Cannabis industry
• CBD & Hemp
• Career Spotlights 

Getting Started: This session will cover steps for defining your business vision, developing your value proposition, articulating product ideas, and setting prices. You will actually plan and take action steps to start-up and grow your company.  You will learn tips and techniques on how to research your competition, target consumers, marketplace position and your industry.  After this first week you will have gained a wealth of knowledge. 

Sales & Marketing: You will learn all about selling and how to use technology to attract and satisfy customers. You will learn to develop strategies and marketing techniques to promote your business, close new deals and distribute merchandise.

Management & Operations: You will learn how put the steps into action for making money so that you can ultimately grow. The sessions of week 3 will cover running the day-to-day business operations, business policies and best practices. 

Financing & Money Management:  You will learn about the balance sheet, income statement and how to evaluate your finances.  Lessons include simple formulas for understanding your break-even point and how to prevent financial pit falls that lead to loss. You will learn the much needed financial business practices to profit and grow.